10 Reasons to Support Locally Owned Businesses November 12 2014 1 Comment

As a small business, we always like to stress the importance of shopping small and shopping within the community. Check out this great article from the Institute for Local Self-Reliance on the top 10 reasons to shop small!

Top 10 Reasons to Support Locally Owned Businesses

  1. Local Character and Prosperity
    In an increasingly homogenized world, communities that preserve their one-of-a-kind businesses and distinctive character have an economic advantage.

  2. Community Well-Being
    Locally owned businesses build strong communities by sustaining vibrant town centers, linking neighbors in a web of economic and social relationships, and contributing to local causes.

  3. Local Decision-Making
    Local ownership ensures that important decisions are made locally by people who live in the community and who will feel the impacts of those decisions.

  4. Keeping Dollars in the Local Economy
    Compared to chain stores, locally owned businesses recycle a much larger share of their revenue back into the local economy, enriching the whole community.

  5. Job and Wages
    Locally owned businesses create more jobs locally and, in some sectors, provide better wages and benefits than chains do.

  6. Entrepreneurship
    Entrepreneurship fuels America's economic innovation and prosperity, and serves as a key means for families to move out of low-wage jobs and into the middle class.

  7. Public Benefits and Costs
    Local stores in town centers require comparatively little infrastructure and make more efficient use of public services relative to big box stores and strip shopping malls.

  8. Environmental Sustainability
    Local stores help to sustain vibrant, compact, walkable town centers-which in turn are essential to reducing sprawl, automobile use, habitat loss, and air and water pollution.

  9. Competition
    A marketplace of tens of thousands of small businesses is the best way to ensure innovation and low prices over the long-term.

10. Product Diversity

A multitude of small businesses, each selecting products based, not on a national sales plan, but on their own interests and the needs of their local customers, guarantees a much broader range of product choices.

Ladies Night Out! October 29 2014 1 Comment

Join us for a full day and night of shopping, food, drinks and fun!

Get a jump start on your holiday shopping with a surprise of 10%-40% off your entire purchase! Shop all day from 10am-8pm, cocktails and hors d'oeuvres will be served from 6pm-8pm! PLUS a trunk show from John Wind Maximal Art! Hope to see you all there!






Any questions call us! 610-359-1707 or email us at

Join us for Girls' Night Out! September 20 2014

Founded by Mena Dabbundo, Girls' Night Out is an evening dedicated to celebrating the women of our community. This event benefits Fox Chase Crozer-Keystone Cancer Services. 

Bedazzled boutique will be providing all of the pieces in this years fashions show! Celebrities including Cecily Tynan will be in attendance!

So join us! The night is full of friends, fashion, food and FUN! Plus auctions, giveaways and surprises along the way!

Tickets are $65 per person and they are going fast! You can purchase them here at Bedazzled boutique, or at

Last year we raised $61,000! All proceeds will go towards the women in our community to help with medical costs.

These Families Put Fashion First April 21 2014

It’s in the “jeans.” What else can explain the legacy of Jewish families owning Philadelphia’s finest clothing stores? At the turn of the 20th century, tailors and milliners turned South Philadelphia’s streets into fashion runways. Decades later, ready-to-wear retailers made the Northeast a shopping destination for generations of families. And toward the end of the century, boutique owners migrated to Rittenhouse Square, City Line Avenue and the suburbs.

What’s changed: Ever-increasing competition from department stores, malls and online shopping. What hasn’t changed: independent stores’ focus on customer service and a targeted retail mix that larger stores can’t match. Susan Cooper, co-owner of Gabrielle and Lizzy G in Bala Cynwyd, says, “Customers tell us that they still wear dresses that they bought from my mother-in-law 15 years ago. Knowing that we’ve helped a woman buy something that she loves and will wear for a long time makes us feel that we served her well.”

But how do these families get along with one another? Does the difference in age and taste create battles? Quite the opposite, says Ruth Krass, owner of Bedazzled Boutique in Newtown Square and Margate. Incorporating the views of her 27-year-old daughter, Sabrina, helps Krass craft her boutique’s approach and appeal to clients of different ages, sizes and budgets. “Her taste reflects her generation, while my taste reflects my generation, which is ... older,” Krass says with a laugh. “But the age difference between us is one of the biggest benefits of a family-run business.”

Debbie Ellick Wallace agrees. She co-owns Barbara Ellick Jewelry in Narberth with her mother, after whom the store is named. “It’s true in jewelry as it is in everything else that different generations want different things as their lifestyles change,” Wallace says. “My mother and her friends wear jewelry that is very different from what my friends and I wear, and that’s different from what my kids wear. We reflect all of those tastes inour store. We have the flexibility to do that because we’re not trying to appeal to a mass market of national customers. We’re trying to appeal to customers in our community.”

How did these women learn about the boutique business? None went to business school; all graduated from the school of hard knocks. Krass, Cooper and Wallace learned from their families, via the “nose to the grindstone” curriculum.

Susan Cooper’s mentor is her mother-in-law and partner, Marilyn Cooper, who learned the business from her mother’s family. In 1912, Marilyn’s maternal grandfather and his three sons opened a men’s clothing store in Paterson, N.J. They sold suits and high-end sports clothes until the three sons retired in 1975, just as Marilyn’s career was getting started. Armed with a business degree from Drexel University (and the title of Miss Drexel, which went to the prettiest and best dressed co-ed at the university), Marilyn worked as a marketing research analyst until she had children. Then, her innate love of fashion took over and she went into the clothing business.

Following a buying trip to New York, Marilyn began selling clothes from her first boutique: her Oak Hill apartment. “I took out my Mary Quant stationery and wrote letters to 150 people telling them what I was doing and that I had these wonderful dresses that they could come to my home and see,” she says. “Word spread — and kept spreading.”

After her neighbors reported her for doing business out of her apartment, Marilyn acquired a storefront in Narberth and opened it as The Clothes Garden in 1978. In 1983, she moved to a larger store in Wynnewood. In 1999, Marilyn retired, sort of. “She had loyal customers who had depended on her for decades,” Susan Cooper says. “Marilyn kept taking them to New York on buying trips. Eventually, I said, ‘I don’t think they’re going to let you retire.’ ”

Susan was then a successful lawyer and mother, and she turned out to be the perfect partner for Marilyn. They opened Gabrielle, the women’s special occasion boutique, then G Lizzy, which caters to teenagers. The mother-in-law/daughter-in-law dynamic mirrors the partnership that Marilyn had when she started her business. It was Marilyn’s mother who handled the business end of The Clothes Garden.

Like Marilyn, Barbara Ellick’s talent and flair emerged in the mid-1970s and after she had children. “It started 45 years ago on a trip that my parents took to Santa Fe,” her daughter says. “They met a husband and wife whowere traders and jewelry makers. My mom bought $2,000 worth of jewelry from them. She wore some it on the flight home — and ending up selling all of it to the flight attendants and other passengers. Mom called the people in Santa Fe and said, ‘Send me more.’ ”

Ellick started selling jewelry out of her house in Merion; by 1975, she was designing her own pieces for Saks Fifth Avenue and 100 other stores. “I remember sitting in front of the TV watching The Brady Bunch and stringing necklaces,” Wallace says. “It seemed perfectly natural to be surrounded by gems, turquoise, silver and gold. Wasn’t everyone’s house like that?”

The business soon outgrew the house; Ellick opened a New York showroom and a smaller shop inside a Merion dress store. Eventually, she merged them into the Narberth store. By then, Wallace had graduated from Syracuse University with a degree in child and family studies. “It was interesting, but I didn’t love it,” she says. “My mom and dad suggested that I work at the store for a few days a week until I figured out what I wanted to do — and I never left. That was 24 years ago.”

But Wallace did have to get schooled on jewelry. She admits to having a “hearts and flowers” style with no real sense about what would sell to women who wanted more sophisticated pieces. “Mom educated me about the world of jewelry, but in a very gentle way,” Wallace says. “At the same time, I brought my generation’s fashion sense into the store and that proved to be essential to keeping us current and appealing to new customers.”

Ruth Krass’ fashionfamily tree grew differently than the Coopers and Ellicks. Krass married into one of Philadelphia’s legendary fashion families: the Krass Brothers. Famous as “the store of the stars,” as the ubiquitous TV ads touted, Krass Brothers on South Street was run by Harry and Ben Krass. Its success spawned other locations in Philadelphia run by Harry’s three sons, one of whom is Victor, Ruth Krass’s husband.

Ruth married Victor almost immediately after she graduated from Springfield High School in 1979. She attended Penn State for two years, then matriculated at the Philadelphia College of Textiles (now Philadelphia University) to pursue her interest in the clothing business. “I loved it there because I found people who were just like me: artsy and fashionable and not afraid to try new things,” she says. “I fit in.”

Despite her interest in design, Ruth decided to be a stay-at-home mom. “I didn’t want to miss a single thing,” she says. “Our kids were my top priority.” Not until her children were grown did she think of turning her love of fashion into a business; Bedazzled opened in 2006. That spurred Sabrina to follow the path that her mother had started. She studied fashion design at the University of Delaware, then went to work at Bedazzled. “I thought that my career would start at a large design firm or a department store where I could be involved with buying decisions and working on the floor with customers,” she says. “But then I realized that I can do all of that at Bedazzled — and work with my family. What could be better than that?”

Mimi James believes that a person’s fashion sense is all relative. Photos by JA Kemp. This article originally appeared in Inside Magazine, a Jewish Exponent publication.

Rene Ruiz Trunk Show November 07 2013

This trunk show will feature of one of the most luxurious brands known for couture gowns. Rene Ruiz is a balance of old world craftsmanship & modern glamour. Gowns will consist of his line from the 2014 collection. If you are looking for that perfect dress for prom, a Wedding or even a special occasion be sure to come in for this exclusive event. Check this event out on Facebook  

Annual Girl's Night Out for Breast Cancer Research! July 31 2013

Join us for cocktails, hors d'oeuvres, dinner, celebrities, and a fashion show! We will be providing all of the pieces shown in this year's fashion show! Celebrities attending will include Cecily TynanDebbi CaltonAlicia Vitarelli,Michael Barkan, and more!

Girl's Night Out is an amazing annual event that raises money to fight breast cancer. All proceeds will be going to the Fox Chase Crozer-Keystone Cancer Partnership.

Tickets are available to purchase starting 
TOMORROW, August 1st. Tickets are $65 each and include cocktails, hors d'oeuvres, 
dinner and a fashion show!
You can use the link below to access the PDF version of the order form or you can purchase them online.

October 14th, 2013
Doors open at 5pm
Even starts at 6pm 

400 W. Sproul Road.
Springfield, PA 19064


Ticket Order Form

Bedazzled by the Sea!!! April 11 2013

 Coming in May!! For those of you that spend your summer down at the shore, fret no more! Bedazzled boutique will be opening a pop-up shop for the summer of 2013! We will be carrying the same designers as our Newtown Square location, plus many more. Keep a look out on our Facebook for more information as the opening details get revealed!  

New Address :7308 Ventnor Ave. 

                    Ventnor City, NJ 08406  (Next to Hannah G's) 

                    (609) 487-1400

This number can be called as of May 2013.
You can e-mail for any other questions you have about our new location!

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Local Fashionista: Bedazzled Boutique's Ruth Krass March 26 2013

She's on-trend for spring fashion and backs the area's most expansive jean collection. Find out what other fashion tricks Krass has up her designer sleeve.

Ruth Krass, Newtown Square
Owner of Bedazzled Boutique in Newtown Square

Personal style: “Classic, with a slight edge.”

Favorite designers: “Bailey44, Elizabeth and James, and Alice + Olivia for sportswear. I like AG, 7 For All Mankind, Hudson and J Brand for jeans. Stuart Weitzman and Frye for shoes. For eveningwear, I like Marchesa, Carmen Marc Valvo and Theia.”

Spring clothing trends she’s into now: “Classic looks with touches of gold and fun, pastel colors.”

She’s a: Lover of shoes, clothes and accessories. “All of the above.”

Style icon: Jennifer Aniston. “She never looks like she’s trying too hard. Her looks fit any situation, from jeans to designer gowns on the red carpet.”

Go-to casual outfit for a Saturday out: “An oversized silk Equipment blouse with skinny jeans.”

Go-to outfit for a Saturday night out: “A little black dress by Nicole Miller.” 

Must-have splurge: “A Chanel handbag.”

Must-read fashion blogs or magazines: “I read Women’s Wear Daily to keep up with the latest trends in women’s fashions. I also run and supervise the boutique’s social media sites on Twitter, Facebook, Instagram and Pinterest.”

Favorite Main Line boutiques: “I really don’t shop at any other boutiques other than Bedazzled. Our store is designed like a mini-department store. We have departments for makeup, skincare, jewelry, sportswear, eveningwear and shoes, plus the largest jean bar in the area.”

Poem about Bedazzled!!! March 21 2013

Thanks to Linda Allen for writing such a sweet poem about Bedazzled Boutique!!! :)

Tucked beneath Route 252,
Awaits a treat for me & you
A boutique that is so very grand
Everything from toe to hand

Walk inside & be amazed
Fabulous things in every space
It is aptly named Bedazzled
Once inside, you won't be hassled

Dresses, jeans, sweaters, & more
There is so much to adore
Ruthie is awesome, Suzi, too
Let's not forget Gina out of view

Victor, of course, is the boss man
A tight ship he runs as only he can
The consumate salesman he tries to teach
Not to let a customer out of your reach

For a great fit you will give thanks
And don't forget we carry Spanx
A new pair of shoes? A trendy belt?
You will walk away feeling svelte

Be kind to yourself & have a look
Please check every cranny & nook
If you wish to be chic & smart
Bedazzled Boutique is where to start!

Prom, Prom, Prom March 13 2013

 Prom is here! Stop on in at Bedazzled boutique in  Newtown Square to see the latest and greatest in prom and evening wear. We have the largest selection of gowns and dresses in stock. We carry from size 00-18! We have all types of fits, sizes, colors, and brands, or you can browse our selection online: Click Here. We carry Aidan Mattox, Decode, Faviana, Jovani, La Femme, Mac Duggal, Mignon, Scala, Shail K., Sherri Hill, Terani, and Tony Bowls, and much much more....

Check out some of our happy prom girls!!!


We carry the best and largest selection of prom gowns in the tri-state area, best in Pennsylvania, New Jersey, and Delaware.   Stop in at our Newtown Square location soon to see our huge selection of prom and evening wear. We offer free alterations and have the best customer service around. Stop in to see what all the buzz is about!!!

Alicia Vitarelli of 6ABC Action News Philadelphia and FYI Philly decided to stop in and browse for an eveing gown she wore for the Oscars this year!!! Bedazzled has the best in evening wear!!!

Alicia Vitarelli from FYI Philly 6ABC Oscar Segment!!! February 06 2013

 The crew from FYI Philly 6ABC came and visited us today looking for a gown for Alicia Vitarelli for the Oscars! We were so happy to have her and her crew here. 

Alicia Vitarelli FYI Philly 6ABC Oscar Gowns Bedazzled boutique 

We had two models showing off gowns from Marchesa, Shail K., Jovani, Sherri Hill, and local designer Nicole Miller. Ruth and Sabrina recommended gowns for Alicia to try on. 

Alicia Vitarelli FYI Philly 6ABC Oscar Gowns Bedazzled boutiqueAlicia Vitarelli FYI Philly 6ABC Oscar Gowns Bedazzled boutiqueAlicia Vitarelli FYI Philly 6ABC Oscar Gowns Bedazzled boutique 

They also talked about the current fashion trends going on for the Oscars. It was so much fun! The segment is going to air on 6abc at 7pm on Feb 16th, and again on Feb 17th at midnight. You can vote for which gown you like the most when they air the segment!!! Such a fun day!!!

Go Red for Women! February 1st! January 28 2013


Bedazzled Boutique is 

Going Red for Women on February 1st, 2013!!

Help us support the American Heart Association by wearing red into the store on February 1st.
Participants will receive 20% off your entire order!!!!!

(Certain restrictions apply)

Prom Gown Sale December 19 2012

 Come in to get your perfect prom gown for only $50! We have an assortment of styles by Nicole Miller and La Femme available.


We also received shipments of other styles and designers, including La Femme, Tony Bowls, Marchesa, Jovani, and many more!

Holiday Jewelry Deals! December 19 2012

 We just received "Love" bracelets and we're selling them for only $10!

Alexis Bittar is now on sale! Take 20% off of your Alexis Bittar jewelry, but only until December 24th, so get your presents, or indulge for yourself, while you still can!


New Products at Bedazzled! November 30 2012


    Another newly arrived product line has us really excited. Bliss, whose philosophy is that “happiness is the highest state of well-being”, has a product line that features cutting-edge skincare technology. Their goal is to make you look refreshed and fabulous from head to toe. From wrinkle reducing “The Youth As We Know It” products to cellulite targeting “FatGirlSlim” body treatments, all packaged in an upbeat colorful design. Bliss products add playfulness to your primping and pampering!

    We can’t stop obsessing over the newly arrived deliciously scented hand milled soaps from Nesti Dante, an italian company that takes the utmost pride in the artful skill of soap making. Perfect for stocking stuffers, hostess gifts, or that hard to buy for person on your list. Beautifully packaged and reasonably priced from $9-$11 in an array of scents ranging from mint cocoa bean to pomegranate and black currant. These soaps are completely natural, 100% biodegradable, and no animal testing.